Together,
We Prototype the Future
A Playground for Mobility Lovers
JMP is an open platform that brings together independent experts
from diverse disciplines to deliver collaborative projects.
It’s a “jungle gym” where mobility enthusiasts imagine, experiment, and build together.
Our partners are practicing designers, engineers, and professors working across industry and academia,
collaborating or working independently in a spirit of friendship.
The JMP symbol is a sculptural form that abstractly represents the three-dimension of a jungle gym.
Through collaboration and innovation, we explore new possibilities for the future of mobility.
모빌리티를 사랑하는 사람들을 위한 놀이터
JMP는 각자의 전문 영역에서 독립적으로 활동하는 개별 전문가들이 모여 함께 프로젝트를 수행하는 열린 플랫폼입니다.
모빌리티를 사랑하는 사람들이 함께 상상하고, 실험하고, 만들며 뛰놀 수 있는 ‘정글짐 Jungle Gym’ 같은 공간이죠.
우리의 파트너는 현업과 대학에서 활동하는 디자이너, 엔지니어, 교수들로 이루어져 있으며,
함께 협업하든 각자 독립적으로 일하든 우정 속에서 작업합니다.
JMP의 심볼은 정글짐의 입체 구조를 상징적으로 추상화한 형태입니다.
우리는 협업과 혁신을 통해 미래 모빌리티의 새로운 가능성을 탐구합니다.
Capability
Innovative Design Solution
Design Service
Concept to Prototyping
Education
Open Platform
Partnership building
Collaboration
Creative Video Production
Organization Structure
Vision
더 나은 삶을 위한 모빌리티를 통한 다양한 만남의 공간
A space for diverse connections
through mobility for a better life
Mission
Innovative mobility solutions provide opportunities for people to meet and communicate
in a variety of ways
혁신적인 모빌리티 솔루션을 통해
사람들이 다양한 방법으로 만나고 소통할 수 있는 기회를 제공
Core Values
Forward-thinking,
joining platform for mobility solutions
미래지향적인 모빌리티 솔루션을 위한 연결 플랫폼
Members
Platform Director / Prof. Byungchul Ryan Juh
Professor of Mobility Design
Head of Smart Mobility Research Center Hongik Univ
VP, Design Engineering Convergence (DEC),
Hyundai·Kia R&D Headquarters
VP, Head of Kia Design Styling
Director, Head of Genesis Design Division
Director, Head of Hyundai Exterior & Interior Design
Design Manager, Hyundai America Design Center
Members - Academia
As members of academia, professors function as one of the core pillars of the platform, grounding it in expertise across design engineering, UX, communication, and prototyping, while structuring industrial challenges into executable design directions.
These disciplines do not operate in isolation but interconnect organically, forming an integrated flow
from problem definition and user experience to messaging strategy and tangible realization.
Through this integration, they help build both the intellectual foundation and the operational framework of the platform,
serving as key members in generating meaningful outcomes.
Prof. Kichoel Park
Design Engineering
Physical UX Design, Design Engineering, Experience Design, Robot Design/HRI, Mobility Design/eHMI
Human-centered Integrated Design Engineering Lab.
Design Management Center, Samsung, Electronics, Design Management Center, LG Electronics, Hyundai Design Center, Hyundai·Kia Motors
Prof. Hyunjoo Park
Visual Communication
Professor, PhD in Design
Visual Communication Design, College of Fine Arts, Hongik University
B.A., M.A., and Ph.D. degrees at Hongik University
Production l Mass Mess Age
Expertise in branding, particularly in the areas of video content and spatial design.
Prof. Dukshin Im
Design UX/UI
Industrial EngineeringUX Design,
Design Engineering
Principal Researcher, UX Innovation Team, Mobile Communications Business, Samsung Electronics ENSAM Paris(Arts et Metiers Paristech) ATER(Attache Temporaire d'Enseignement et de Recherche) - Project RNRT Ecole Nationale Superieure d'Arts et Metiers
Prof. Kyungyoon Choi
Digital Fabrication / Prototyping
Media Arts and Sciences Human-computer Interaction, Tangible User Interfaces, Haptics,
Digital Fabrication & Prototyping
Research internship, Meta Reality Labs
Research Assistant, MIT Media Lab
Massachusetts Institute of Technology
Members - Industry
As members of industry serves as another key pillar of the platform, composed of specialists
in hardware engineering, physical prototyping, AR/VR database development, and advanced design and system development.
They translate concepts into buildable and implementable systems, bridging digital simulation with real-world fabrication
through strong technical execution.
Through close collaboration with academia, they establish the platform’s operational foundation,
transforming ideas into validated, scalable outcomes.
Jaehyun Lee
Prototyping
Lee Lab
CEO / Lee Lab
Aircraft Maintenance Work Platforms – Incheon International Airport
Electric Passenger and Commercial Vehicles – KLIO Design
E-Bike Prototyping Type – Hongik University
Institute of Technology / Hanyang University
Sunghoon Park
Digital Twin VR/AR
Digifore
Digiforet Co., Ltd. — R&D Lead / (Founder/Executive)
Cross-Platform XR · Industrial Metaverse
Digital Twin · Real-time Visualization
B.S., Industrial Design Engineering,
Hongik University
Jaesung Lee
Design UX/UI
Seoyon Ewha
Design Director / Seoyon Ewha (Current)
Creative designer (Exterior) / Adam Opel AG
Lead Designer / Geely
Transportation Design / Art Center College of Design
Haeryong Kim
Engineering
9 Tech
CEO / 9Tech
Engineer / Hyundai·Kia R&D Headquarters
36 years of professional experience
full vehicle package development,
door and structural design,
exterior and interior design engineering,
Project Manager (PM)
Members - Specialist
The Specialists within the Membership are highly active independent freelance designers
who serve as a vital operational component of the platform.
They carry out hands-on design development, physical prototyping, and visual communication production,
transforming ideas into tangible and communicable outcomes.
As practical executors beyond planning and research, they drive both the dynamism and real-world relevance of the platform.
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Hojin Yoo
Design Visualization / Prototyping
Freelance Designer
2025 _ Renault Korea Internship
2024 _ KGM & Hongik univ Thesis project
2024 _ Seoyeon-e-hwa Sponsored project
Transportation Design / Hongik University
Sungho Im
Design Visualization
Freelance Designer
2025 _ Renault Korea Internship
2024 _ KGM & Hongik univ Thesis project
2024 _ Seoyeon-e-hwa Sponsored project
Transportation Design / Hongik University
Yooil Kim
Design Visualization
Freelance Designer
2024 _ KGM & Hongik univ Thesis project
2024 _ Seoyeon-e-hwa Sponsored project
Transportation Design / Hongik University
Suhyeon Jin
Visual Communication
Lecturer, M.A. in Design
Visual Communication Design, College of Fine Arts, Hongik University
B.A., M.A. degrees at Hongik University.
Designer I Choi Ina Books
Expertise in branding,
particularly in the areas of
AI video content and Graphic design